Plight

With the global awareness of energy conservation and environmental protection Strong, China’s LED lighting product exports maintain holding

Continued growth trend, but the export enterprise brand meaning Weak knowledge, lack of independent innovation and other problems

Increasingly highlighted, seriously restricted the LED lighting in China Development of export trade of bright products. Concrete embodiment

In two aspects: one is product research and development investment  Less, enterprise independent innovation ability is insufficient. According to the

Semiconductor lighting network displays, China’s LED lighting Application sector R&D investment as a percentage of total revenue The average was 4.8%, compared with the US LED Ming giant Rui this proportion is as high as 10.44%, so, the current LED lighting core

Heart light source, electrical appliance, light distribution and lighting solution The case remains in the hands of foreign companies.

At present, China’s LED lighting enterprise develops, There are two major problems: the first is the OEM model The main; Second, the lack of independent brands, enterprises.The phenomenon of “product without brand” is serious and in urgent need of transformation OEM development mode, accelerate the construction of independent products Brand, the realization of OEM enterprises to independent brand transformation

Development. On the one hand, enterprises should shift from OEM to ODM And OBM transformation to survive by branding. OEM

There are models such as thin margins, peer Malicious competition, sales channel instability and other disadvantages End. Some domestic already have independent production capacity The OEM enterprises should give full play to the existing technology Technology and product advantages, to create independent brand. than Such as wv Lighting Technology Co., LTD has been from The OEM plant is transformed into an independent R&D facility

Force LED lighting manufacturers, in the international brand Foundry also created its own brand.

On the other hand, enterprises should be targeted, Line independent brand construction. Targeting local brands The overall strength is weak, the enterprise can establish the brand Alliance, to achieve different categories of brand advantages mutual Supplement, in the investment and display of the alliance

With, improve the overall strength of the brand, enhance the international Market competitiveness; At the same time for the European and American markets

LED lighting industry has developed mature domestic products Card is difficult to cut, the enterprise should be active layout Emerging market countries in East Asia, ASEAN and Africa, Small brands and unbranded products in emerging markets Proportion is higher, our own brand exports

Product price is moderate, performance is comparable, compared to International brands are more competitive. than Such as bulb lamp and tube lamp, domestic brand average price Are lower than Philips, Osram and other OEM products Product, at present, Lei Shi, blue Jing, frequently on the domestic

The brand has occupied a certain market position in the United Arab Emirates, the Philippines, Russia and other countries.

Solutions:

1.Promote “machine replacement” to reduce enterprises Cost of production

With the upgrading of LED lighting industry and The emergence of “labor shortage”, automated production has become For LED lighting industry development of the inevitable trend.  At present, the domestic LED lighting industry is still manual

Based on production, it is urgent to promote “machine change People “, improve enterprise production mechanization and automation The level. First of all, intelligent production line cost High, national and local governments should meet LED lighting required by the “machine replacement” standard

Enterprises give capital subsidies and various policies to stimulate We will increase financial support and encourage more

Enterprises to participate in the “machine substitution”, specific measures These include direct subsidies, preferential use of land, Loan discount, finance lease support, excellent tax Hui, etc. Take Dongguan City as an example, since 2016 From now on, small and medium-sized enterprises can participate through financial leasing “Machines for people”, enterprises through financial leasing The funds will be guaranteed by China Development Bank

80%. Dongguan City government guarantees 20%, which is very To a large extent to alleviate the small and medium-sized enterprise capital

The problem of lack of fatigue and difficulty in financing has driven East Dongguan LED lighting enterprise automation process. its Second, the enterprise should actively introduce fully automatic or semi-automatic Moving production line, machine instead of manual, make up The worker gap created by rising labor costs, Gradually from labor intensive to capital intensive Shift. Return on investment due to automated production week Period is longer, at present, only a dozen well-known domestic LED lighting companies have introduced fully automated production Line, domestic enterprises must be aware of the LED light

Ming product prices increasingly civilian and labor into This increasingly high background, only to achieve life Production automation is the only way out.

2.Accelerate technical upgrading and improve products Added value

The added value of LED lighting products It depends on the technical content of the product. Orders, The added value of LED lighting products in our country is lower before. Mainly due to the chip, luminescent materials, dispersion Hot etc LED lighting frontier technology, our country There is still a big difference with the international advanced level.

Distance. Want to raise the added value of export product must.It is necessary to accelerate technological upgrading and promote the application of new models

Technology, improve the technical content of products. First of all, Promote the industrialization of silicon substrate LED technology. The international

LED substrate technologies on the market include Nippon Company’s sapphire substrate and CREE’s Silicon carbide substrate, silicon substrate technology in China Proposed to break the Japanese – American monopoly core chip technology The state of the art. Currently Philips, OSram, etc

Industry giants are ramping up leds on silicon substrates Technology research and development efforts, domestic decrystalline light.

Electricity has been achieved on silicon substrate high-power LED chips In addition to mass production, silicon substrate technology has not yet been developed

To a wide range of applications, facing the competition of international enterprises Pressure is urgently needed to promote the production of Chinese silicon substrate technology.

Industry, maintain the first mover advantage. Second, adopt YAG transparent fluorescent ceramic white power LED Encapsulation technology. In the traditional high power outdoor Lighting field, our LED products have been developing Limited by light flux, color rendering index and color temperature

Manufacture, promote transparent fluorescent ceramics instead of traditional Fluorescent glue will improve product stability and reduce carbon

Emissions, increasing average electricity savings, this technology The popularization and use of the technology will promote our square photograph

Ming, industrial lighting and other high power LED lighting production Product export development. Third, promote all-plastic sodium Meter lamp tube replaces traditional material lamp tube. All plastic The nanotube has strong compression resistance, high safety performance,

Good heat dissipation performance, environmental protection and cost performance High, can put an end to the existing LED lamps on the market

Aluminum pipe easy leakage, common PC plastic pipe is not easy Heat dissipation, glass tube is fragile and difficult to pass UL/CE

Disadvantages of certification.

3.Perfect LED lighting standard To guide product quality by standards

At present, there is a lack of comprehensive testing in China LED and its lighting apparatus national standards and pairs

Detailed evaluation criteria and inspection of LED lighting products Test method, from the root cause of the export product Ann

All standards fail to pass the mandatory recall, perfect Domestic LED lighting product standard system, to standard

Quasi – guided product quality improvement is particularly heavy Want to. First, actively track and study international and national

Foreign advanced standards. Improve domestic LED lighting production Product performance standards, such as light efficiency, light flux and noise,

On the basis of referring to European and American standards, system Must conform to the standard of our own industry development.

With the US Energy Star and EU Erp directives Compared with the energy efficiency standard of LED lighting products in China

There must be a narrower, standard study Updates are slower and lack general and special Special ecological requirements for the shortage of export products

Full monitoring hidden trouble planted the bane, want to reduce Export enterprise risk must improve our LED Lighting product standard level. Second, against the state The lack of uniform standards at all levels of local government Local standards and alliances should be actively approved and published

Standard, set up local LED lighting industry standard Transform the public platform, introduce and improve product standards

Certification system, forcing enterprises to improve product quality Volume control level. Take Guangdong Province as an example, LED light

The implementation of product evaluation benchmarking system promotes LED street lamp and light source controller unqualified rate

From 56% in 2010 to 2015 21.2%. Finally, pay attention to LED lighting standard technology

The function of the alliance promotes the transformation of the alliance standards into National standard and international standard, encourage enterprise product

To participate in the development of standards and promote LED lighting production Product specification, interface and other specifications and standards.

wvlight-the no. 1 downlight specialist in the china.